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Expert SEO Services

1. What is SEO?

Search Engine Optimisation (SEO) is the art of getting your business found on the first page of the organic search engines such as Google and Bing.

Keywords are just the basic on SEO. Keywords are words and phrases in the website content that allow people to find any searches through web engines. A well optimised website will use and speak the same language that potential visitors use when searching on search engines. Businesses must know how people are looking for information, services or products offered, in order to make it easier to find your website.

The difference between Pay per Click (PPC) and SEO is that your website will be found in the organic search. In other words, your website will be found for FREE without the need to pay for advertising.

According to Google, 91 percent of visitors search only within the first page. Only 1% continues to search in the second and less than 0.1 percent continues searching throughout the search engine results.

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SEO is done by improving your website site structure and on-site keyword relevancy, and also increasing the number of high quality and relevant links that point to a website.

2. Our SEO Services

We work very closely with our clients to provide an exhaustive service to improve the SEO which results in a successful website which to achieve a higher ROI over time. Because not all businesses are the same, we have developed a unique strategy that can be adapted to suit your individual needs.

BENCHMARKING

This step will provide a starting point to understand exactly your current SEO position against your competitors.

SEO AUDIT

A comprehensive website audit will be provided with the scope to highlight content and technical issues that do not perform and do not help you achieve your goals.

STRATEGY FORMULATION

Your SEO strategy will be aligned to your marketing needs. As a plan, it will be followed over the course of a year. This will guarantee no hidden fees and high price transparency.

By installing modern and sophisticated SEO tools to track your SEO performance, we will work on your content promotion and link building with high quality content and inbound links by using the most popular tools and techniques to deliver ROI and build your online reputation.

3. Benefits of SEO For Your Business

The main benefit of implementing keyword SEO, is to boost the website ranking above competitors.

Other Benefits of SEO include:

Credibility

Ranking in the top organic positions on Google, or other major search engines like Bing and Yahoo, provides great exposure to your website in a credible way. Because organic rankings are not paid advertisements, people view them as third party suggestions for the best result to their search query. Websites that rank on the first page of Google, specifically those in the first pages, will have a much greater chance of being seen and clicked on by visitors.

High ROI (Return on Investment) Potential

Visibility and credibility play a big part in the high ROI that SEO can provide. Studies have shown that when SEO is done successfully, it provides one of the highest ROIs of all other marketing tactics. While PPC does provide low costs per lead, people actually click through organic search results rather than paid ads. Better visibility creates more clicks, which ultimately creates more profit for your business.

Long-term investment

Unlike PPC, marketing efforts that are put toward improving rankings organically generally last much longer than PPC. While PPC ads disappear when the budget runs out, your site will still appear in the organic results even if you stop putting marketing funds toward SEO. Granted, your site’s ranking will decrease over time if SEO is neglected; however, SEO funds provide ROI for much longer than PPC funds.

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